System 1: What Does Innovation Look Like For A Flagship Product?
If we needed to guess which is Herbalife Diet’s best-known product all over the world, there could be little doubt: it’s our System 1 Wholesome Meal Dietary Shake Combine.
When System 1 was first launched again in 1980, there was no different product prefer it. It was a scrumptious wholesome meal in a glass, offering the perfect steadiness of protein and different key vitamins in a quick-to-make and reasonably priced means.
So how have we been in a position to keep System 1 as our flagship product for nearly 40 years? By means of innovation.
An Evolution Tailor-made to Shoppers’ Dietary Wants
Through the years, we’ve got continued to enhance the composition of the product and the standard of the substances whereas broadening the flavors. As of immediately, System 1 incorporates 21 nutritional vitamins and minerals, 17g to 24g of high-quality protein, and is an effective supply of fiber. All this for under 170 energy when blended with 8 oz. nonfat milk or one serving (2 scoops) of Protein Drink Combine.
We’re at all times attempting to give you options that fulfill the actual vitamin wants of customers. Listed below are some examples of improvements all over the world* developed to do exactly that:
Night Shakes
Do you know that winter temperatures in Russia can get as little as -80 ºF (-62 ºC)? That’s the reason we developed a night shake in Russia for folks to have a wholesome meal selection whereas consuming a comforting, sizzling beverage.
Milk Options
In some impoverished areas of Brazil, folks don’t personal a fridge and thus can’t maintain milk of their houses. To handle that problem, we developed a powdered milk substitute (NutreV) to be mixed with System 1 to make an entire, nutritious meal.
Different Plant-based Protein Shakes
We’ve developed merchandise tailor-made to our prospects’ evolving dietary wants. For instance, our Choose line, which is made with various plant-based proteins –pea, quinoa, and rice– and non-GM substances. They don’t seem to be formulated with soy or dairy, plus it’s gluten-free, vegetarian and Kosher licensed.
Our first 100% vegan protein shake was launched in 2019. Tri Mix Choose is an entire protein shake mix made up of naturally-sourced, natural and wholefood substances. It incorporates a novel mixture of pea, quinoa and flax seed as a part of a premium protein mix that gives all of the important amino acids present in an entire protein.
Area-Custom-made Flavors
When System 1 first began the one taste was vanilla. Right this moment, we’ve got 28 flavors to select from, worldwide.** As well as, we’ve got developed region-customized flavors so the vitamin expertise of our prospects is as tasty as it’s wholesome. For instance, we’ve got Kulfi F1 in India, Matcha and Crimson Bean F1 in China, Cantaloupe F1 in Russia, and Chocolate Hazelnut F1 in South and Central America.
By means of product innovation, we glance to not solely improve the meal substitute expertise however deal with customers’ want for personalised, focused vitamin. Ultimately, it’s about selection and giving customers choices to swimsuit their particular person wants.
Innovation Goes Hand in Hand with High quality
Through the years, we proceed to concentrate on style, high quality, and effectiveness, in addition to scientific testing and manufacturing improvements, to honor prospects who make our merchandise a part of their day by day vitamin.
We’ve been a proponent and early adopter of the Complement OWL, a self-regulatory initiative serves as a useful resource to establish dietary dietary supplements, key substances, product label data, and claims, permitting prospects to look and consider labels and different product data to make higher, knowledgeable selections.
We’re additionally an trade chief in high quality management and science, notably within the space of botanical identification. We proceed to prepared the ground as we broaden and enhance our program to incorporate new advances in science reminiscent of DNA expertise.
We would like our prospects to know that what they’re placing of their our bodies is the easiest. And that has actually been a key ingredient of our System 1 evolution.